French Revolver

Earlier this week photographer and longtime French Revolver collaborator Spid Pye won Photographer of the Year at Industry NZ, for his work with our very own Chris King on his submission A Balance of Black & White.

Read our ten question Q&A with Spid about the project, how he got into photography and his dream person to photograph.

1.        Congratulations on winning Photographer of the Year at Industry NZ. That's awesome! Why do you think your images of Chris' styling resonated well with judges?

I think because it was a different visual concept, something unexpected and there was a story/concept behind the images.

2.        How did you guys come up with the concept / idea behind it?

Chris mentioned Lee Jeffries with his cool street people work and the idea was born. I was thinking shooting of street people in their environment with cool cuts, so we ended up halfway between with some stylish guys and homeless people. 

3.        How did you come into contact with the French Revolver crew? What else have you guys done together?

Chris and I have been working together for about 15 years on and off, I sometimes shoot his shit and he sometimes styles some of my shit.

4.        How did you get into photography and make a start in your career?

I was passionate about photography and use to be a sparky, I bought a camera with my first pay cheque and things progressed from there. After I finished my apprenticeship I went to art school in London.

You can read the rest of the article here.

A night of art, fashion & dance - Motion

Recently I collaborated with French Revolver Studio to produce two pieces of content for their show. 

These consisted of two videos projected onto walls within the Britomart Country Club in the Auckland CBD where the event was held.  

The concept for the first video was water, which we linked back to the street posters which I shot various dancers preforming in an environment which resembled water. The projection also created movement and light on the dancers during the show further enhancing the concept. The final video was much more urban and provided a gritty backdrop to the final stages of the performances. You can see both videos here.

Credits:

Director: Spid

DOP: Spid

Editor: Dan Martin @ Deliverance

Studio: White

Music: Chris King

Assistant: Melissa West

 

 

 

A night of art, fashion & dance

French Revolver Studio commissioned me recently to collaborate on a project to showcase a night of art, dance and fashion. The idea was to create a series of unusual images  to cut through the clutter of street posters and grab consumers attention. We had an idea of shooting dancers in a swimming pool, clearly with the elaborate and detailed hair styles we needed to create a solution that gave that feeling. The project involved collaboration between photographer, choreographer, hair stylist, make up artists and dancers to bring the images to life. The images were retouched by Stephanie O'Connor. I'm currently working on phase 2 of the project and that is creating a series of videos to be shown at the launch party.

French-Revolver-832-4727 copy.jpg

Credits:

Photographer: Spid

Art Director: Karen Reiss King

Choreographer: Emma McLachlan

Hair Stylists: French Revolver Studio - Brad Lepper, Chris King, Jordan Camiller 

Make Up Artist: Lisette Cross

Dancers: Diamond Entertainment

Photographers Assistant: Jessica Getmat

Retoucher: Stephanie O'Connor 

 

 

Spid makes a political statement for the Auckland Council

Auckland advertising photographer Spid was recently approached by Ogilvy's Darran WongKam to produce a memorable campaign for the upcoming Auckland Council local body elections. The basic concept centres around the idea that people who don't vote are metaphorically invisible, because their views will not be taken into account during the democratic process.

To express this idea visually the subject of each campaign image was photographed twice - once as a clearly visible person, and then again as a body painted person who is difficult to distinguish from the background. Recognising that executing this brief would involve the merging of two different creative mediums (photography and body art), Spid approached Yolanda Bartram from Bodyfx, and together they set about creating the desired result.

The biggest challenge of the shoot was the 6-7 hour delay between shooting the first "Vote" execution and the second "Don't" execution. Extensive research and testing by a very committed crew was required to resolve this particular issue. And although utilising digital post-production techniques might have been an easier option, creating the see-through person effect in camera gives the campaign a sense of authenticity that engages the viewer and helps drive home the call to action.

Photographer: Spid

Agent/Producer: Jason Jones @ The Collective Force

Body Artist: Yolanda Bartram @ Bodyfx

Stylist: Greta van der Star

Hair & Make-up: Anna Hewlett

Photo Assistant: Marique Knight

Client: Auckland Council 

Advertising Agency: Ogilvy & Mather


Creatives: Darran WongKam, Matt Simpkins


TAB Multi Bet

Here's a fun project we produced for TAB Multi Bet and Sugar, where the brief was to shoot a bunch of different sports men and women for a TV spot and stills campaign. The head, body and legs were mixed up from different codes creating an interesting combination of codes.

Screen grabs from tvc

Photographer: Spid

Agent: The Collective Force

Producer: Jessica Hogan

Agency: Sugar

Creatives: Genevieve Chunn, Daniel Nelson

Account Manager: Campbell McLean

Assistant: Dani Hochuli

Stylist: Lucy Mclay

Make Up: Anna Hewlett