Assignment and Waitemata Films are launching a NZ Brewers Association campaign this weekend that aims to bust myths and share facts about beer to help educate Kiwi consumers about what they are drinking.
Fronted by Kiwi stars Robbie Magasiva and Antonia Prebble, world champion rower Eric Murray, and Wellington soul singer-songwriter Hollie Smith, the campaign highlights the introduction of nutrition information panels on many of the Brewers Association members’ beers.
The nutrition information panels carry information on sugar, calories, dietary fibre, protein and carbohydrate content.
The ad campaign is part of an initiative called Beer the Beautiful Truth, which launched in February 2017. The initiative has seen Brewers Association members Lion and DB add nutrition information panels to the back of approximately 250 million bottles and cans to date. All products will continue to carry standard drinks labelling. Carry on the article here.
