Super stoked to open Lurzers Archive latest magazine this morning to find my Jed's Coffee campaign in there.

I was commissioned by James Blackwood at BCG2 to create this character driven concept - There’s a Jed’s for every taste. The challenge was to create a character to match Jed’s coffee strength numbering system and work with the headline. The campaign features social media influencer and tattoo specialist Phoebe Hunter. The campaign is running as street posters, digital billboard, mall panels, bus shelters, digital banners and social.

Credits

Client: Jed’s Coffee Company

ECD: James Blackwood

Creatives: James Bowman, Robin Powell

Producer: Maddy Shieff

Stylist: Victoria Harvey

Hair & Make up: Maza White

Hair Stylist: Chris King

Digital Assistant: Gavin McGregor

Camera Assistant: Jessica Gernat

Post Production: Fraser Williams