Hello Everyone

I’ve been asked a few times in my career to recreate a scene from a tv commercial because the client thought they could save money by taking a still from the motion camera because of their high resolution. Just about all footage on TVC’s is shot at 1/50 sec thus creating a smooth transition between frames and giving your commercial a beautiful cinematic look and feel which is great for your tv ad but no good for stills, the slow shutter speed creates movement in each frame often making them unusable for stills campaigns.

Personally I quite like stills frames with motion blur it gives you the opportunity to create something unique and abstract. I’ve been experimenting with motion blur and time exposures with the view of ending up with something different.