Lens Culture Review from submission.

Dear Spid, thank you for your submission to LensCulture. It is a pleasure to review your images.

I see these are entered in the "single image" category, and I'm impressed with the range of style and content I see from one image to the next. Each image is made at the highest professional standard, which is a testament to your skill level in the areas of technical precision, styling, design, lighting, and model selection. This certainly makes my job as a reviewer challenging, frankly, because I really only have accolades to offer you as feedback about the portraits, which does not help you. 

Rather than focusing on the typical assessment of your images, I thought I'd address your concern listed in the "additional info" section. I see you have a desire to transition into full-time fine art photography and away from your commercial practice, which is a challenging and admirable goal. The search for purpose in the service of this endeavor is the formidable challenge, in my view, because it requires a shift in how you approach the craft of photography. Based on the work I see above, I see your connection to issues like identity, in light of your brother's battle with illness. I see identity crop up in the images related to the number ten, and with image 5, specifically, I see an interest in Maori people. 

I've also noticed a link between successful fine art practice and inherent contrast in the work. This isn't a question of technique, but rather contrasting elements. Image 2 holds this property, as we see a homeless man presented in a dapper, well groomed manner. That internal contrast between poverty and self care is the contrast that will help your images resonate with viewers. I find myself wondering if there is promise for a series based off of this work. 

While I cannot identify your purpose for you, and I know that's not what you are asking of me, I can certainly see the seeds of concept in many of your images that push them well beyond the descriptive and creative purpose that they are meant to serve in the commercial world. Essentially, I think your purpose is close at hand, and I do hope you pursue your goal of being a full-time artist. Once you know what you want to communicate, I have total faith that you will be able to create masterful photographs illuminating your ideas and concepts.

My initial thought is to suggest you research David LaChapelle's career. His commercial record is undoubtedly impressive, and he also maintains a thriving and celebrated fine art practice. While many of his tableaux portraits of celebrities have graced the walls of world famous museums, I can't help but think of his "Earth Laughs in Flowers" series (https://guyhepner.com/david-lachapelle-earth-laughs-flowers/) and his "Aristocracy" series (http://museemagazine.com/features/2017/10/6/the-archives-david-lachapelle), both of which turned to objects for symbolism, rather than portraits. While I have not researched specifically how these works fit within the scope and chronology of his career, I think it's telling that his most concept-rich work deviated from portraiture altogether. This seems fairly remarkable because of his career as a portrait photographer, but I find myself wondering if a shift toward still life (or any other genre) was important to LaChapelle in his goal to carve out a space to thrive within conceptual, contemporary fine art. This is perhaps the long way of saying that if the familiarity of your commercial subject matter is standing in the way of evolving your ideas, then perhaps shift away from portraiture initially and see if that switch makes a difference as you work to identify your purpose and goals in your fine art practice.

You make beautiful work. I wish you well as you pursue your goals, and thank you again for your submission. I'll link you to some resources below that I hope you'll enjoy.

D-Photo

In 2018, Progear’s Photographer of the Month online feature showcased ten different photographers, each with their own distinct aesthetic.

From photographers who started out as tradies to those with a university background, and subjects ranging from sports to music to food, the Progear Photographer of the Month helps to highlight the diversity of philosophies that can inform photographic practices, as well as providing valuable exposure to some awesome photographers.

Below we have a snapshot of these photographers, but click through to find an in-depth interview revealing the vision and context behind each photographer’s process, plus more of their images.

Click on the image below to see the article.

Your energy gives our customers energy

I teamed up with Simon Redwood Head of Design at Shine in Auckland to produce these internal messages to communicate to the staff of Genesis that their energy gives their customers the energy to focus on what they are good at. The talent in these images are actual Genesis staff shot at their offices, it was my job to bring out their character so that they could convey the message.

We put energy into your business

I was commissioned by Ben Barnes and Matt Webster at Shine - Auckland to produce a series of images for their client Genesis Business. The focus was on producing images of real business owners. I was charged with going into a busy work an environment and capturing not only a hero portrait of each character but also as it happens moments of the talent working, which doesn't leave a lot of margin for error as getting the cows in again was going to be a bit of a major for all concerned!

Communication Arts Photography Awards and Book

I’ve just made it into the short list for this years Communication Arts Photography book and awards in the states, under the advertising category. This image was shot for Bay Audiology. A message from this mans daughter was delivered to him during a hearing test.

 

M&AD - Assignment busts beer myths

Assignment and Waitemata Films are launching a NZ Brewers Association campaign this weekend that aims to bust myths and share facts about beer to help educate Kiwi consumers about what they are drinking.

Fronted by Kiwi stars Robbie Magasiva and Antonia Prebble, world champion rower Eric Murray, and Wellington soul singer-songwriter Hollie Smith, the campaign highlights the introduction of nutrition information panels on many of the Brewers Association members’ beers.

The nutrition information panels carry information on sugar, calories, dietary fibre, protein and carbohydrate content.

The ad campaign is part of an initiative called Beer the Beautiful Truth, which launched in February 2017. The initiative has seen Brewers Association members Lion and DB add nutrition information panels to the back of approximately 250 million bottles and cans to date. All products will continue to carry standard drinks labelling. Carry on the article here.

Beer the beautiful truth

The campaign idea was to bust myths and share facts about beer to help educate Kiwi consumers about what they are drinking.

The campaign highlights the introduction of nutrition information panels on many of the Brewers Association members’ beers.

The campaign features Robbie Magasiva, Antonia Prebble, Eric Murray and Hollie Smith who each tell a classic story about themselves. 

This was a  fantastic opportunity to create a stunning series of portraits.
My job was to capture their character with a simple composition, beautiful lighting, styling and in interesting locations, engaging them in the process. We referenced Annie Leibovitz in preparation for this shoot because she has mastered the ability for  allowing the talent to be themselves. That’s exactly what we wanted to achieve for this campaign It was about real Kiwis telling real stories and I was privileged to be able to be part of that.

 

Hollie Smith - Wellington soul singer-songwriter
Eric Murray - World champion rower
Robbie Magasiva - Actor
Antonia Prebble - Actress

Bay Audiology Campaign - The Emotional Hearing Test wins 6 awards!!

The Bay Audiology Campaign that I produced stills for with Saatchi & Saatchi has won 6 awards so far. I was asked to shoot a series of portraits of actual patients hearing their loved ones speak to them via set of head phones during a hearing test, I shot their reactions to these messages. 

You can read more about Bay Audiology here.

EFFIE Awards 2017 - Most Progressive Campaign  - Gold
EFFIE Awards 2017 - Consumer Durables  - Gold
EFFIE Awards 2017 - Most Effective Integrated Campaign - Silver

EFFIE Awards 2017 - Best Strategic Thinking - Gold
NZ Marketing Awards 2017 - Campaign Award in Best Brand Transformation
NZ Marketing Awards 2017 - Campaign Award in Healthcare/Beauty

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Ti Ora Teas Brand Campaign

I was asked to shoot the latest brand campaign for Ti Ora Teas which has launched a new range of premium New Zealand teas which have been crafted here in New Zealand. Ti Ora is blended using some of the world’s finest tea leaves, fruits, herbs and native New Zealand botanicals. I was set the task of creating an image of a woman floating in a natural New Zealand environment surrounded by the ingredients, we had a few challenges being in the middle of winter here in New Zealand, thanks to a dedicated and committed team, we were able to produce the stunning image. The model is surrounded by ingredients like Manuka leaf, Horopito, Mint, Camomile, Passion Fruit and Apples to name a few.

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Many thanks too

Agency: The Enthusiasts

Creatives: Jamie Hitchcock

Producer: Martin Yeoman

Stylist: Kiri Donaldson

Make Up Artist: Caroline Hasslett

Model: Lauren - Unique Models

Assistant: Ant Low

Location: Rachel Main

 

 

 

Ti Ora PR with Rachel Hunter

I was recently asked to take some natural images of Rachel Hunter for the tea brand Ti Ora. Rachel has been announced as the ambassador for Ti Ora tea, a premium brand of locally made tea blended with fruits and native New Zealand botanicals including Manuka leaf, Horopito and Kawakawa. Here is a link to an article that Viva wrote on her and Ti Ora where they use one of the images, she shares some of her wellbeing tips, how she relaxes, and what she treasures most about New Zealand.

 

 

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Ten - Personal Project

Remember these?? I'm continuing on with this personal project with the release of my third work in this series as part of this years Auckland Festival of Photography, you can read about it here. The group exhibition is been held at White Studios, 9-18 June 2017, 30 Burleigh Street, Grafton
Hours: 10am-5pm 9th-11th June, 10am-5pm 17th-18th June
 

Campaign Brief’s The Work 2017

A campaign I produced for hair stylist Chris King has been selected for this years "The Work 2017" - Campaign Brief in Print Craft.

Now in its 15th year, The Work features the very best advertising of the year from Australia, New Zealand and Asia. Published by Campaign Brief, The Work is recognised as a true record of creativity for the entire region.  

To qualify for entry the ad or campaign must have already passed the test and been a finalist or winner at an awards show. 

We wanted a campaign that wasn't the norm in the hair dressing world so we produced a campaign that was almost the exact opposite, here it is. 

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Finalist in Communication Arts Photography Annual 2017

I've been selected as a finalist in this years communication arts annual 2017, CA’s Award of Excellence is one of the most-coveted awards in the industry. If chosen, winning places you in the highest ranks of your profession. The annual is the most prestigious competition for creativity in photography and is selected by a nationally representative jury of distinguished designers, art directors and photographers, the winning entries will be distributed worldwide in the Communication Arts Photography Annual, in print and digital editions, and on commarts.com, assuring important exposure to the creators of this outstanding work. As a service to art directors, designers and art buyers.

You can read more about the competition and it's judges here  http://www.commarts.com/competition/2017-photography

 

Cats

Ben Smith and the All Blacks

Recently I was asked to shoot a job with the All Blacks, after I had completed the brief I asked Ben Smith who is widely regarded as the best fullback on the planet and the others if I could capture some portraits of them, here are the results of my personal work.

Ben Smith, All Black backline general, photographed by Spid

Ben Smith, All Black backline general, photographed by Spid

Brodie Retallick, All Black hard man, photographed by Spid

Brodie Retallick, All Black hard man, photographed by Spid

Matt Todd, All Blacks fetcher, photographed by Spid

Matt Todd, All Blacks fetcher, photographed by Spid

Freeview Stills

I worked with Blacksands to produce a series of stills for Freeview.

Featuring comedian Chris Parker (who made his name in Hudson Hall and No More Dancing in the Good Room) intruding on the streaming activities of efforts of range of Kiwis, the new campaign aims to show that it’s still possible to have the convenienc…

Featuring comedian Chris Parker (who made his name in Hudson Hall and No More Dancing in the Good Room) intruding on the streaming activities of efforts of range of Kiwis, the new campaign aims to show that it’s still possible to have the convenience of usual TV experience when viewing online content. 

 

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Credits

Group Marketing Manager: Katie Mills

Marketing Manager: Tim Aitken

Director: Jamie Lawrence

Producer: Bridget Bolton-Riley

Actor: Chris Parker

Stills: Me